Jon Siegel - Latest Comments in American beef, as seen by Americans in Japan

Re: American beef, as seen by Americans in Japan

Paul- — Sun, 21 Jun 2009 10:07:11 -0000

This advert is an absolute train wreck! It took me a while to notice this, but someone has taken a stock photo of two children and photo-shopped in almost everything else! The kid in the middle is lit differently and out of place, no-one has actually touched their Western style meals because they're not actually there, and the ridiculous golf background has been put in to conceal the original background. What a raw deal the graphic designer must've had to construct this image from several different photos.

Re: American beef, as seen by Americans in Japan

Jon Siegel — Sun, 21 Jun 2009 06:33:29 -0000

If America's trying to push beef in Japan, as it does everywhere else, it could do a better job inspiring the market with better advertising. The Japanese are never going to dump shabu shabu or tonkatsu anytime soon, so at least they could place the product in a familiar scene where they can accurately show the cost/value of the product(for example, finer cuts of beef at lower prices for a good tasting budget yakiniku night).

Re: American beef, as seen by Americans in Japan

Orchid64 — Sun, 07 Jun 2009 02:49:54 -0000

Thank goodness that Japan always has its marketing abroad spot on and perfectly culturally oriented, unlike those barbaric Americans! :-p

I think the whole point is to give the idea that you can experience more bountiful meals if you buy American...which isn't actually wrong since American produce and meat is a lot cheaper than Japanese stuff. While the ad is certainly imperfect, I doubt the Japanese would notice much about it besides how big the food looks.